Commercial Jobs
Value Based Bidding:
The
competitive and negotiated bidding processes are not new. Competitive or hard
bidding has been and is currently more prevalent in the commercial construction
industry. However, in the last 20 years, evolutionary changes have occurred in
the subcontracting and architectural fields of commercial construction. The
result has been a depression in prices for competitively bid jobs. A need has
arisen for a change in the bidding process. The negotiated bid process needs to
be seriously considered as an alternative process in today’s environment.

At Cahoon we do not believe in low-bid procurement of services and will rarely
toss our hat into that ring, the selection of a builder is often based on
several factors such as quality, availability, reputation, resume, and
references, and these criteria may or may not include price. From preliminary
interviews, the authors conclude that there is a need for a systematic method of
evaluating potential job opportunities and determining fair market prices.
Cahoon subscribes to this hybrid model, Value-Bidding, refocuses the competitive
bidding model from a fee-based selection criteria to a value-based selection
criteria. Value-Bidding utilizes an established marketing research methodology,
conjoint analysis, to establish the probability of winning based on multiple
factors. The resulting analytical model enables engineers to analyze market
conditions, evaluate client priorities, systematically track competitors, and
optimize proposals, while maximizing the probability of winning, maximizing
profit, and optimizing price
Value Bidding is a Cahoon Practice:
A
Cahoon Contract bid will introduce a whole spectrum of value to a project and
not just price alone. Because in the end, as we all know, the lowest
prices typically ends up costing you more than the higher ones.
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